7 Dreamy Tulum Instagram Spots To Snap Photos

aerial view of me posing on a sofa at Casa Malca one of the top Tulum Instagram spots

On the hunt for some of the best Tulum Instagram spots for your visit? It’s no secret that this once quiet fishing town is very aesthetically pleasing to the eye. From it’s bohemian themed architecture,  white sugary sand beaches,  and pristine cenotes Tulum will make every photographer swoon. 

Keep reading this post and get the scoop on the best places in Tulum for beautiful photos!

Various pictures of me around Tulum. Text reads Tulum Instagram spots.

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1| Matcha Mama

Standing in front of the adorable shack Matcha Mama posing

One of my favorite Tulum Instagram spots is Matcha Mama, an adorable colorful shack decorated with cute puns and rope swings. 

Sitting on a swing at Matcha Mama

Matcha Mama is one of the most Instagrammable places in Tulum, so be sure to arrive early so you can snag a swing for a photo. If you’re unable to arrive when they open there is another location in Tulum town that seemed less crowded. 

This little hut is one of the best restaurants in Tulum, so if you develop an appetite after taking your pictures they have some delicious healthy snacks. Matcha Mama has a delectable menu of plant based and gluten-free entries such as smoothie bowls, kombucha, acai bowls, and fresh juices. 

  • Hours: Daily 8AM-6PM
  • Cost: Varies depending on entree
  • Location: Quintana Roo 15 470 Zona Hotelera • 77780, Zona Hotelera, 77780 Tulum, Q.R.
  • Website: http://matchamama.com/

2| Beach Resorts And Clubs

Along the beach strip are some of the most exclusive resorts and boutique hotels that  are some the best places in Tulum to snap photos. 

I have listed some of the most Insta-worthy hotels to snap some shots. 

Casa Malca

Casa Malca was the previous hideaway of Pablo Escobar, now its turned into a luxurious resort and one of the most Instagrammable places in Tulum. Around the property is various art and sculptures and some makes stunning scenery for a photoshoot. 

Looking at the beach in front of a wooden tunnel

If you arena’t staying at the resort you can purchase a day pass to hangout at their beach club. You’re allowed to walk around the hotel for pictures, but some areas are only reserved for guests. 

  • Hours: Morning till 6PM
  • Cost: 1000 pesos ($100 USD), 500 pesos credit goes toward food and drinks. 
  • Location: Carretera Fed, Av. Boca Paila km 9.5, 77780 Tulum, Q.R., Mexico
  • Website: https://www.casamalca.com/

Azulik Tulum

You have probably seen many pictures of this stunning resort on Instagram or Pinterest When you hear Tulum, Azulik might come to your mind, however, it is very difficulty to get pictures at this location unless you’re a guest. 

To get inside you can make reservations to dine at one of their restaurants, yoga classes, or art exhibits. However, this is one of the Tulum Instagram spots where taking photos is limited so people at the hotel won’t have any interruptions during their stay. 

Azulik Tulum does have a beach club, but it’s not alway open to people who aren’t staying at the hotel. 

Unfortunately, I wasn’t able to visit, but if I make it back to Tulum  I will make another attempt. 

  • Hours: Restaurants open at 7:30AM-11:30PM
  • Cost: Entree and drinks
  • Location: Carretera Tulum – Punta Allen KM 5, Zona Hotelera, 77780 Tulum, Q.R., Mexico
  • Website: https://www.azulik.com/

Rosa del Viento

Me posing on a hammock with a coconut.

An affordable beach club that doesn’t skimp on beauty for the price is Rosa del Viento. Around this resort there is a nice beach hut, hammocks, and swings that make excellent props for your photos. 

  • Hours: Morning until 6PM
  • Cost: Minimum spend 400 pesos
  • Location: Carr. Tulum-Boca Paila Km 10, Tulum Beach, 77760 Tulum, Q.R., Mexico
  • Website: https://rosadelviento.com/

Coco Tulum 

Coco Tulum  in decorated all white which pairs beautifully with the turquoise Caribbean waters. This is one of those popular Tulum Instagram spots you may have seen already on other’s feeds. 

  • Hours: Morning until late, beach parties with DJs ta night
  • Cost: Minimum spend is 500-pesos
  • Location: Carretera Tulum – Boca Paila Km 7.5, 77780 Tulum, Q.R., Mexico
  • Website: https://cocotulum.com/

Nômade  Tulum

The Moroccan themed decor of Nômade makes this resort super Instagrammy. Although I didn’t go to their beach club I was able to dine at their popular restaurant Mocando for dinner. Since it was late and really dark, unfortunately I was unable to take pictures. But, if you’re looking for Instagram spots in Tulum that are unique this is one. Go during daylight so you’re able to snap a photo, cause at night it’s nearly impossible. 

  • Hours: Morning until late, beach parties with DJs ta night
  • Cost: Minimum spend is 1000-pesos
  • Location: Carretera Cancún – Tulum KM 10, 77880 Tulum, Q.R., Mexico
  • Website: https://www.nomadetulum.com

* Prices for beach clubs do change periodically, call hotels in advance to get the current price. 

RELATED POSTS: How To Get To Tulum From Cancun

3| The Beach

Tulum is home to some of the most beautiful beaches in the Yucatan Peninsula. All the beaches along the coast are stunning no matter which hotel or beach club you visit. 

me lying on a hammock on the beach playing with my hair

White sand, check. Turquoise water, check. Coconut with a straw, check. Stunning sunset, check. What else could you possibly need for one perfect photo on your Instagram?

4| Tulum Cenotes

Some of the most instagrammable places in Tulum are the cenotes. These natural sinkholes make for some of the most stunning Instagram photos. 

Below I listed some centoes that are super Insta-worthy. 

Dos Ojos

15-minutes outside of Tulum is Dos Ojos, which in Spanish mens two eyes. There are many sinkholes to choose from on this property. Dos Ojos is less crowded than some of the other popular centoes like Calavera and Gran Centoe which made it easier to enjoy and snap pictures. 

Me looking at a cenote at Dos Ojos.
  • Hours: Daily 8AM-5PM
  • Cost: 350 pesos to swim, 380 for scuba divers
  • Location: 22km North on highway to Playa del Carmen, make a left on Centre Jaguar Road.
  • Website: N/A

Cenote Azul

is a little closer to Play del Carmen, but it is a very Instagrammable spot. This above ground cenote has super pristine water all around this location. Although it may be a drive,  it is aa beautiful spot to get some great pictures. 

  • Hours:  Sunrise to 5PM
  • Cost: 120 pesos
  • Location: 26km south of  Playa del Carmen
  • Website: N/A

Cenote Calavera

Crowds at Cenote Calavera

has 3 openings, two eyes and mouth which resembles a skull (skull in Spanish is calavera). This is one of the Tulum hot spots, which I am sure you have seen on your Instagram before. Since it is pretty popular, for obvious reason expect a crowd. During my visit so many people were waiting in line to take photos on the ladder and  swing inside the sinkhole, it honestly made it unenjoyable. 

Cenote Calavera it is one awesome sinkhole and would make killer Instagram photos, so if you don’t mind waiting in long lines I suggest you go. 

To take pictures at Cenote Calavera they have a 200-peso up-charge.

  • Hours:  Everyday 9AM- 4PM
  • Cost: 100 pesos, 250 pesos if scuba diver
  • Location: 3km from Tulum town off highway to Coba
  • Website: N/A

5| Follow That Dream Sign

Follow That Dream sign is one of the most popular Instagram spots in Tulum. You can spot the sign outside of the Lolita & Lolita Shop off the beach strip. 

posing at the follow that dream sign one of the popular Tulum Instagram spots.

It does stay busy throughout the day with visitors pulling over on their bicycles are walking by, but the line is bearable. 

  • Hours: 27/7
  • Cost: Free
  • Location: Carr. Tulum-Boca Paila km 8.5, Tulum Beach, Zona Hotelera, 77780 Tulum, Q.R., Mexico
  • Website: N/A

RELATED POSTS: Things To Do In Tulum 

6| Ven A La Luz At Ahau Tulum Beach

Ahau Tulum Beach Hotel’s entrance has one of the best instagram spots in Tulum. Ven a la Luz (come into the light) is a colossal size wooden sculpture that  is photo worthy for a spectacular shot. 

Me standing under the large wooden sculpture VEN A LA LUZ AT AHAU TULUM BEACH

Avoid the long lines and wait by arriving early morning. Traffic is less along the strip too, so it will be easier to step into the road to capture the whole artwork. 

Raw Love Tulum, is a vegan based restaurant located inside Ahau, so if you get hungry after taking many pictures step inside and grab a bite to eat. I had the avocado toast and it was super yummy. 

  • Hours: 24/7
  • Cost: Free 
  • Location: Carr. Tulum a Boca Paila Km. 7.5 Zona Costera, 77760 Tulum, Q.R., Mexico
  • Website: N/A

7| Tulum Ruins

The Tulum Ruins are another one of the well-known Tulum Instagram spots. Overlooking the turquoise Caribbean waters makes for one stunning photo backdrop. 

  • Hours: Everyday 9AM-3PM
  • Cost: Purchase your tickets in advance here 
  • Location: Carretera Federal, Cancun – Chetumal Km 230, 307, 77780 Tulum, Q.R., Mexico
  • Website: https://www.inah.gob.mx/zonas/99-zona-arqueologica-de-tulum


 Me on a swinging near beach hut holding a coconut on one of the Tulum beaches
  • Matcha Mama
  • Beach Resorts & Clubs
  • The Beaches
  • Tulum Cenotes
  • Follow That Dream Sign Tulum
  • Ven a la Luz 
  • Tulum Ruins


Hope you found this post on incredible Tulum Instagram spots helpful and it gave you some ideas. Put all these Insta-worth places in your Google Maps trip planner so you have them handy with you on your trip. Which was your favorite place to take photos in Tulum?


To see videos and pictures from my trip to Tulum check out my stories on Instagram labeled Tulum. 

Like this post on these incredible Tulum Instagram spots? Share it with others or pin it for later in your Tulum or Mexico travel board!

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  1. sydney

    loved Tulum so much! these are the best spots!

    1. chrissy@jetlaggedroamer.com

      Hey Sydney! Tulum is a fun town to visit. Thanks for stopping by and reading 😉

  2. Hannah

    Ah Tulum looks SO Insta-worthy! I’ve spotted Matcha Mama doing the rounds on Instagram a few times! I’ve not seen Casa Malca before though and it looks incredible! What a stunning backdrop! Thanks for the great guide, I hope I’ll get a chance to visit one day!

    1. chrissy@jetlaggedroamer.com

      Hey Hannah! Tulum is very Insta-worthy! So many places around this town for photos. I hope you get to visit soon.

  3. Krista

    I love finding Instagram spots when I travel so thank you for these helpful tips!

    1. chrissy@jetlaggedroamer.com

      Glad you like the tips Krista. It is fun to find some great photo places.

  4. Karen

    I love the beauty of Tulum. It was my last international trip before lockdown. Your photos bring back great memories.

    1. chrissy@jetlaggedroamer.com

      Hey Karen, glad you got to see it before lockdown. It’s such a beautiful beach town.

  5. Keena

    I can’t wait to go back to Mexico . I stayed in Cancún but will love to visit Tulum to just relax and take great pictures for my travel blog and for my memories .

    1. chrissy@jetlaggedroamer.com

      It’s such a beautiful destination to visit. Would love to visit Cancun next time.

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